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Click To Call Tracking Posts

Click to Call Tacking: What is so Important about it!

Posted in Click To Call Strategies

When you look at general Facebook Marketing campaigns, click to call has become exceptionally common. Have you noticed the ‘Call Now’ icon that so many business pages have on Facebook? That is the ‘click to call’ marketing campaign. The idea being that click to call leads t conversions far more than any other form of inbound marketing. Click to Call marketing is soon moving to Twitter, Pinterest and Tumblr, making it the most commonly featured and accessible marketing strategy in the coming years. We thought we will explore the place where it exists for now and help you understand some of the Click to Call features f Facebook that are not commonly known.


Click to Call option and The Reach Ads:

Click to Call option is not a local number, it is a number that is accessible on an international level. It is in lieu with Facebook’s other Reach Ads that are basically designed to reach their target market, wherever.

You would think that Facebook ads will connect with customers close to the locality of the ad but that is not true.

A Facebook ad about an specific commodity will put the said commodity on the map of the person who seem to be interested in that specific product anywhere in the world.

You must wonder, than the user’s page must food with Facebook advertisement! That is not true because Facebook narrows down the type of commodity, the ethnic origin, styling and all other factors to ensure that only the people who are really interested in that specific product finds the ads on their pages. Facebook also allows advertisers to choose the users from multiple locations to market their advertisements to. This ensures that if you want to offer your services on more than one location, you have the freedom to do just that.

The Indirect Call to Action Icons:

Even though, click to call is the most sure fire way to get a business, many individuals are not willing to make the leap at that moment. They get the option of ‘Get Info’ that allows them to find out more about their product before making any contact. Next, they’ll be directed to the person’s website and will get a deeper look into the product and the manufacturer. Here, on your landing page, you Click to Call button will have far better attention of your reluctant customer. Now that the customer has seen and heard the full picture, they are ready to make the call.

The only downside is that you have lost your way of knowing that the lead came from Facebook. Your analytics will show your own landing page and you will find it hard to know how the person got to the landing page in the first place.

The Other Problem:

When a person clicks, Click to Call, Facebook does not connect the call, it only shows the number. It is up to the user to make the call or not. But Facebook will record it as a call in its own analytics. As a lot of people do not actually make the call; the Facebook analytics on click to call become incredibly dubious. If you really want to know how many of these analytics are true, you will need to build a more sophisticated analytic metric in Inbound Call tracking system.

AI- Powered Call Tracking:

The solution to this problem is an AI powered call tracking solution that will give you complete access to how many of your Facebook clicks are actual calls. The system will also allow you to track Google and Bing or the similar problem. The solution is a great tactic if you are spending considerable money on digital marketing. These metrics keep digital marketers honest who can, otherwise, boost of ridiculous success without any true evidence.

It saves clear money in Facebook advertisement, for example, if a customer has bought one thing from your advertisement and the AI puts it into the system, Facebook will not charge you for the ad on that person’s wall.

It is also an effective way to fight the sense of nagging when you are fiercely promoting your product online. The AI powered programs allow you to see when your promotion was becoming overwhelming so that you can curb your presence in the system.


How to Write The Best Click to Call Advertisement;
When you are spending money on digital marketing, it is hard to know how to get the right advertisement. Here are some basic points for you to remember when you are writing your Facebook Click to Call advertisement.

Write your advertisement in less than 90 words and avoid putting texts in images. Make sure that you place all the important information and do not over pitch.

Call Tracking and Analytics is the best way to make sure how your advertisement is impacting your consumer. Many businesses get numerous calls that do not lead to any business. The main reason is that individuals need the business to read their minds. You will be more effective in achieving that goal if you are doing the call tracking effectively.


Times of Advertisement Displays matter because they click the advertisements to call. If your advertisement is not available in the day time in an area, then no one will bother to try. Call tracking data helps here as well as it shows how the callers are using call hours.


Keep an eye out for what is working and what isn’t. Make sure that you understand that the advertisement is working or not. Also try and make sure that you know exactly why the advertisement is working. If something is working in a mysterious way; it can stop working in a mysterious way as well.


Inbound Call Tracking software is an investment worth making because digital marketing costs money. If you cannot hold your marketer accountable then there is just no point to the process.

Pay Per Call Forum is here, check us out.


Why You Should Have Click To Call Tracking?

Posted in Click to Call Tracking 101, and Click to Call Tracking Reviews

If you are running a business, you should be familiar with term Click To Call Tracking as various businesses are using it nowadays in order to increase their ROI as much as possible.

Does it work?


Marketing is getting tougher and tougher day by day for the modern marketer. It is more difficult than ever for marketers to turn people into their customers. For this, the modern marketer has to make things easier for people to get connected with his business. This is not an easy feat as the marketers have to overcome so many challenges.

Having a website made that can work with any device, especially with mobile phones that most people now use to browse the internet, is a really big challenge that internet marketers face.

However, the struggle of the modern marketer does not just end with having a site made. They also has to make sure that the website has the best features to surpass its counterparts. These features are very important to improve the usability of the website.

This is where “click to call” comes in. The click to call button is one of the most effective features that can set your business apart from the competition.

What Is Click To Call Anyway?

Click To Call is a clickable button on a page that links the person clicking on it to the business that owns the button. When the user clicks on the click to call button, his phone’s dialer goes into active mode. The numbers of a webpage are converted, which allows the user to place a call without having to enter any number into the dialer. 

How The Click To Call Button Works

It is very easy to create a click to call button. In order to create your own click to call link, simply place the “tel” code in the “href” symbol. However, you must make sure that the number includes the international code so that the site visitor will be able to place the call regardless of where they are located. In addition to that, it is really important that you make the link appear self-explanatory so that the user does not experience any confusion before they click on it.

Benefits Of A Click To Call Button And Click To Call Tracking

Click to call buttons and click to call tracking come with a large number of benefits for your business. Here they are.

Effective Way To Answer Queries

Whether a website is made to maximize the experience for the customer or not, the potential customer is likely to have questions or want other information that they cannot find readily available. Or it could be that they stumbled upon the website but lack any familiarity with the company and wish to know more about it.

Don’t you think the best way to deal with this situation is having a trusty agent to talk to the site visitor and answer all their queries?

It certainly is the best way in our humble opinion. In this way, any query of the caller can be answered properly, which is not possible with a pre-recorded robotic voice sometimes.

Better Customer Service

As we know that most site visitors make use of their mobile phones to search for products and services, a website that is equipped with the click to call button is highly probable to receive phone calls from potential clients. What the click to call button does is that it takes advantage of the customer’s need for convenience. With a click to call button available on a site, a customer can easily place a call, without having to memorize or dial any number, to learn more about the details of the product or service in which they are interested. This makes the overall experience of the customer better as he or she didn’t find any difficulties in order to get connected with you.

Lots Of Useful Customer Data

The click to call button is not only beneficial for the caller, it is very advantageous for the marketer as well. In fact, it is way more beneficial for the marketer.

Customer data is incredibly essential for a marketer as he can use it to find out how profitable each campaign is, make improvements in his campaigns and so on. A click to call button gets you a lot of valuable data of the customer.

By having a click to call button, you will be able to track the identity of the caller, the time and duration of the call, the whereabouts of the caller and much more. All these details are recorded in your system.

This also makes tracking conversations easier for the business. As a matter of fact, it makes tracking these details as easy as tracing PPC campaign clicks. With all these advantages, identifying your callers, their reasons for calling you and what has been said during the call are made simpler for you.

Convenient For The Business And The Customer

Having an improved interaction with the customer is as good for the company as it is for the customer.

A click to call option gives you that in a number of ways, including enabling the agent and the consumer to browse through the website together where the agent acts as a guide.

This makes the customer understand your company much better, and having a customer who understands you and your policies will result in a better business between you and the customer.


Moreover, with the inclusion of an international code to your click to call option, you will get calls from all around the world as you have made it easier for everyone to call you for free. Going for a click to call button instead of having a toll free number enables you to save some money and, as a result, raise your ROI.

To get started with Click to Call Tracking, we recommend exploring Ringba. Ringba is the inbound call tracking and analytics platform for marketers. With real-time analytics, affordable pricing and industry leading reporting, Ringba is the perfect solution for setting up tracking numbers, attributing phone calls to marketing campaigns and traffic sources, setup interactive voice response menus and power your entire call business.

You can also enjoy these benefits and boost your profits, improving your overall business using Pay Per Call advertising. You can do that by going to From there, the unstoppable success of your business will begin as they will lead you to the best pay per call networks. Those pay per call networks will offer you the best click to call tracking facilities you can get. So what are you waiting? Go to now!

Click to Call Tracking Tips for Digital Agencies

Posted in Click To Call Strategies

Are you a digital marketer looking forward to attract more and more people to your business through your website? Then you should definitely get familiar with call tracking as it is one of the basics for any digital agency whether they are just a startup or a big agency. You know the importance of call. When someone calls your business call tracking basically allows tracking these calls and measuring them to optimize your ROI.

In a digital agency you have this benefit of being able to measure everything which helps you grow. So, let’s look some click to call tracking tips and its importance for a digital agency.  

How Click to Call Tracking Gets You More Money?

In the digital agency you measure the quality leads that are being generated through your marketing campaigns by call tracking. If you are getting more calls from a particular campaign then you know that it is working well for your business and hence you continue spending on it as the return you are getting is big. We suggest you going through all the data that call tracking captures regarding calls and customers so that you are able to plan ahead of time and get the success you want quickly.

Tips for click to call tracking

Call tracking lets you see a complete picture of what how your marketing efforts are doing so basically the times have changed now and people are inclined more towards their smartphones than any other form of communication they find it easy and simple for them to call a business just by one click. In this fast running society no one has the time for form filling like before. Also, the ratio of phone calls is three times more than a form.

Miss no opportunity

Call tracking lets you use advanced tools and IVR technology so that you don’t lose any of your callers. As a digital marketer you know that inbound phone calls are an integral part of your business and you cannot afford to lose any calls, for you every call is important. You should monitor the number of calls that are being unanswered and for this you can install call tracking. It is the easiest way of keeping a record of the number of calls that are being abandoned.

An Enhanced Customer Experience

A customer wants a personalized experience when they call you. This means that you are supposed to figure out the best ways of getting them satisfied. Here all you should do is record calls using call tracking and monitor your staff, agents, etc. performance during the conversation. Through this you are able to see that how your customer responds to the interaction. Upon the end of every week we suggest you to provide your sales agents with a detailed feedback and training regarding their conversations over the call so that they are able to improve if they are not doing well and if they are doing well then you should praise them, there is no higher motivation than that.

Use the Dashboard

Many of the call tracking platforms provide their customers with a dashboard which is basically a visual representation of whatever goes on during the call like the time, location and even duration etc. of the call. Based upon this you are able to make up trends and see what time you get the most number of calls. Using this you can build up your working hours and get the most agents on phones so that there is no call that is being abandoned or unanswered. If you have the kind of business that get the most number of calls on weekend then you should build your weekly schedule according to that and give your agents wages etc. for working on a weekend.

After all these tips and importance related to call tracking you might be wondering which one to choose. Worry no more we are here with a list of some of the best platforms available for call tracking.


Ringba Is a unique call tracking platform that provides with a very accurate and efficient level of call tracking. With Ringba you don’t have to worry about your calls getting abandoned. Ringba has all the advanced tools required for a digital agency.

It allows you to track the campaigns that are generating the most amounts of calls to your business and so you are able to make an informed decision related to your marketing spend. You can also eliminate the ones that are not working well for you.


Invoca is a call intelligent platform and is almost number one when it comes to call tracking. Invoca is a very innovative platform and provides with all the latest technology. Invoca also makes sure that you don’t miss any call and that your customers get a good personalized experience. The data it provides through call tracking lets you make more audience for your brand.


CallRail is another one of the leading call tracking platform available today. Other than the basic tools CallRail also have some advanced tool and a dashboard that lets you visualize your call performance. Through this feature you are able to make difficult decisions and also adjust your timetable etc. CallRail is recently getting popular with the digital agency and if you don’t want to be left behind you should check it out, it’s pretty decent.


It is a smart platform that has helped many marketers in building their ROI and improving the number of call by optimizing and maximizing their marketing efforts, all thanks to its advanced call tracking.

In today’s world we cannot imagine someone in the digital agency who doesn’t have a clue of the number of inbound calls they are making through their ads. It is the basics of success for the marketers now and everyone wants to do well. Choose call tracking for your digital agency and you would not regret it!

What is Click to Call Tracking

Posted in Click To Call Strategies, and Click to Call Tracking 101

Click To Call Tracking gives you the ability to connect clicks to calls. This type of marketing attribution gives marketers and businesses the ability to see exactly which marketing channel or marketing activity led to a potential customer getting in touch with their sales team.

Click to call tracking is used by marketers and businesses of all types. Click to Call Tracking is especially useful for tracking phone calls in online advertising campaigns (like Google AdWords call-only ads), tracking offline campaigns (like newspaper, billboard or TV ad campaigns). It’s usefulness is unlimited!

Examples of Click to Call Tracking In Action

Click To Call Tracking makes it simple for customers to contact you by evacuating the progression of reordering the telephone number or endeavoring to remember it. With one basic tap, they are associated with your group. On the business side, you can track inbound calls from specific marketing channels to specific teams, making life simpler and more effective for your business operations.

Top Benefits of Click To Call Tracking

Click To Call Tracking essentially decreases grating for your potential leads and customers. Rather than recollecting a long telephone number, they simply tap. The caller is conveyed straightforwardly to somebody that can encourage them, instead of asking, and they can find a speedy solution to their inquiry or make a request.

By utilizing a following bundle, your organization additionally increases more prominent understanding into callers. You can utilize one of a kind numbers for each battle and recognize what’s driving your calls. This enables you to change and refine your pitch and your call-to-activity to drive more business.

The top benefits of click-to-call include:

  • Expanded accommodation for both the business, staff and customer
  • The likelihood to track and spare your calls automatically
  • Get important metrics about who is calling from call reports
  • Route your phone calls to any destination
  • Accept calls from around the world with ease

Click-to-Call Software

Searching for a click to call tracking software solution can be an overwhelming process, particularly in the event that you don’t comprehend what to search for. Click-to-call programming can be a remain solitary item, however your most logical option is to search for promoting advancement and automation programming to deal with your click-to-call needs and additionally whatever is left of your advertising needs.

Click to Call Tracking for Auto and Home Insurance

Click-to-call can be to a great degree helpful for connecting with your customers or leads and critical when your customers need to contact you also. Click-to-call can improve the probability of your lead reaching you.

While click-to-call may not appear like a need at in the first place, you will see the increases in profitability and time-administration rapidly. On the off chance that click-to-call is something new to you and your business, look into it further; it might be something you should attempt too.